Frequently Asked Questions |
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What is a vehicle wrap?
Vehicle wraps are moving billboards that are viewed by a much larger audience or potential customers. Whether your sitting at a stop light or cruising down the highway your business information can be see coast to coast 24/7. By the means of new age digital printers and premium outdoor vinyl vehicle wraps consist of designing a campaign, printing it on the adhesive vinyl, laminating the graphics, and applying it to the surface of the vehicle.
How do you benefit from a vehicle wrap?
Many forms of advertising are discarded by 40-60%. Flyers, brochures, business cards, mailers, etc. are simply thrown away because a vast majority of people don’t take the time to read or even look at it. If you have a wrapped vehicle sitting at a stop light there is potentially 10-50 people that will see your vehicle. If you hit 10 stop lights a day thats up to 500 people. Research studies by organizations like the Traffic Audit Bureau show that 96% of people in the U.S. travel in some sort of vehicle every day, increasing the likelihood that more people will see your advertisement. This can potentially mean millions of impressions each year from a single auto wrap. Vehicle wraps can last for up to 5 years, longer than most billboards, magazine ads, tv ads, radio ads. This gives your campaign a much longer life span and you reach more people.
Types of vehicle wraps.
There are several different types of vehicle wraps.
- A full wrap is complete coverage of the vehicles paint and sometimes windows.
- A partial wrap can be anything less than a full wrap. From an accent stripe down the side or hood to a 50% coverage wrap.
- Window graphics using see thru perforated vinyl are a great inexpensive way to advertise on your vehicle.
- Cut vinyl is usually solid colored vinyl that is simply cut out and applied to the surface of your vehicle. Letters, single, two, or three color logos, phone numbers, website addresses etc.
Why choose a vehicle wrap over other forms of advertising.
There is no better way to reach as big of an audience than a vehicle wrap. It’s mobile, so it can go anywhere the road can take you. It can have an excellent life span. Not everyone reads the paper or listens to the radio or even watch TV but almost everyone has to ride or drive down the road.
Advantages
It’s a new paint job - but it’s not permanent and it protects the original paint from just about everything, dirt, rain, small pebbles, and all kinds of road debris.- You get more impressions per dollar than other advertising methods such as TV, Radio.
- Your companies identity is Exclusive. Your not having to share ad space with anyone.
- You can advertise anywhere you can drive.
- Its more valuable to have your vehicle on the road as much as possible.
It is always a good idea to do your research about who you want to do your wraps. Make sure they do a good job. Ask to see examples of their work. Pictures are good but to see an example in person is priceless. Only then will you be able to see the quality of installation and attention to detail they put forth in their jobs. The warranty they offer will also tell you a little about the quality of work they perform.
